The choice of red, one of the most attention-grabbing colors, makes it easy to stand out as well. Their current logo is small and simple enough to print clearly on a centimeter-long tag. So Levi’s minimized everything, including their brand name. While that detailed and wordy logo was normal in the 1800s, over a century later it looks out of place on a tablet screen or digital billboard.
The story of Levi’s logo evolution is one of minimalism and simplification. After all, two horses failing to rip a pair of jeans in half still communicates the product’s sturdiness, just as it did in 1890. You can still see a variation of their first logo, albeit a simplified version, embedded on some of their flagship jeans. Unlike other logo evolutions on this list, Levi’s embraces their original designs instead of burying them. Levi’s logo evolution from 1890 to today This builds on the strategy they’ve used since the beginning-associating their brand name with their top selling point of flavor variety-and takes it to the next level with an image that tends to stick in viewers’ minds. In 2006, they redesigned their logo into the current version: a visual pun that combines the “31” with the initials “BR”. Although subtle, the circle is cut off at the bottom, resembling an ice cream scoop.
Front and center, though, is their iconic “31,” again surrounded by a circle to underscore its importance. They stuck it out with their original logo until the 90s, when they opted for a more modern, minimalist style and a more focused color scheme of pink and blue. It was always a smart choice to include that number in their logo so ice cream fans would associate the Baskin-Robbins name with a multitude of flavors. We don’t even need to tell you how many, because their branding has done its job over the years. But the Baskin-Robbins logo evolution is a case of improving on the original rather than “fixing” it.įrom the start, the main selling point of Baskin-Robbins, compared to rival ice cream vendors, was their wide selection of flavor options. The first logo Baskin-Robbins used isn’t bad per se, merely outdated. Baskin-Robbins logo evolution from 1945 to today And thanks to their brand awareness, not to mention an appropriate choice of logo imagery, they can safely remove their name from the logo and consumers still know who they are. As warm colors, yellow and red both energize and invigorate the viewer, which complements their dynamic use of leading lines discussed above.įrom their introduction of color, Shell’s logo evolved to become more minimalistic-smoother edges, less details and a bolder outline. In 1948, Shell introduced their iconic yellow-red color scheme, which makes sense considering the psychology of color and technology in that era allowing easier color printing. The choice of yellow and red is an interesting one-this color pairing is usually reserved for the food industry (McDonalds, Denny’s, etc.).
#Fl studio logo evolution series
Today’s Shell logo features a series of leading lines pointing to the near-center of the design, a design technique that makes the logo, and the brand by extension, seem more dynamic and active. What’s really interesting, though, is we see the origin of the ridges that exist in their modern-day logo. Although it’s done in a realistic style, those kinds of details aren’t as popular nowadays because they’re hard to make out at a distance and a lot is lost when replicating them at smaller sizes, like smartphone icons. Here we see the definitive, front-facing shape of the popular shell logo, which removes much of the ambiguity over what the object actually is.
That original shell comes from 1900, and it wasn’t until 1904 that we see something recognizable to today’s version. Long gone are the days of literal logos, where a company called Shell could just use an ambiguous illustration of a seashell and that was enough to satisfy consumers.
Shell logo evolution from 1900 to today If you’re planning a logo redesign and want some pointers, or if you just want to see for yourself how ridiculous Canon’s original logo was, below we offer nine logo evolution examples from famous brands.
#Fl studio logo evolution update
If a brand wants to come across as modern or cutting edge, they need to regularly redesign and update their logo by modern standards. What was spiffy, neato and keen in the 1950s, brought into present day just looks kind of weak sauce. Brands need to evolve to stay relevant-and so do their logos.
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